Standard finance books teach readers how to invest. But What Investors Really Want? answers the more important question: Why do people put their money where they do? Meir Statman, a prize-winning pioneer in the red-hot field of behavioral finance, delivers a revolutionary investment manual based on his study of the deep-seated emotions and cognitive processes that really drive investors.
Through compelling anecdotes and rigorous academic research, Statman covers a wide range of general and specific topics, from how investors attach meaning to their money in the US, and in other cultures around the world to the common cognitive errors that befall many investors. This is the book that teaches investors to recognize the hidden reasons why they choose certain stocks, bonds, ETFs and other financial products—and how to make the right decisions with their money.
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